waiting for A Reply?
That’s okay as we can start on some very helpful questions all based upon your project.
This is the basis for what we will be discussing later and will help target both this conversation as well as give pinpoint accuracy to this campaign.
What is your Campaign’s Goal?
Examples would be to Make potential Clients Aware of your business. Another option would be to sell $50,000 as a result of this campaign.
How can we measure this Goal?
As an example, for an Awareness campaign the measurements might be 20,000 views of an ad or video. For the same campaign the measurement could be 500 75% views of the video ad.
What does a Successful Campaign look like?
For the Awareness campaign, are the numbers enough or are you actually more interested in contact forms filled out or dollars spent?
What is the Financial Benefit from this Successful Campaign?
It’s important to put projects into perspective and if we’re tackling a big project it helps define what sucess looks like on the financial side as well.
What is Your Idea of how to Achieve this?
I’m sure you already had some type of idea of what we would be creating for you - what is that?
After thinking about these 5 points you should be much more suited to steer this campaign where you want and more conscious of the goals you need to hit. When we touch base you’ll be ready to bring this campaign into flight mode.
Ready for more Marketing advice? Try one of these articles in our series…