Manufacturing
Change can often come in the form of a challenge. In 2020 we helped overcome yet another obstacle but for the Ameristar brand.
Every year, Ameristar does a phenomenal job of showing their employees that they are truly appreciated and at the end of the year there is an event honoring their employees.
The solutions seem so clear, after the fact.
When planning to overcome obstacles there can be so many solutions to choose from but ultimately doing your research and working hard at one of the options will produce results. That was the case for this solution and it ultimately showed their employees’ that they are valued.
Thinking back to the covid era, we were all unsure of what it meant to be around each other - remember this was a first for us. Ameristar who has a multitude of employees in the Tulsa area decided to switch gears that year and switch to a virtual presentation. That's certainly easier said then done so how did they decide to create a different experience that still communicates the values and some of the things they value most?
Video comes at no surprise as the chosen solution and we ended up recording about 30 interviews in at least 3 states to represent the dynamics of the Ameristar team.
From our "command center" in Tulsa we shot the majority of the interviews and edited all the content but also directed the shoots from afar with lighting diagrams and lists of requirements in order to finalize this project in a timely manner.
All of the numerous interviews came into play to create a list of over 15 individual video deliverables with 7 playing during the digital event itself. Here we are three years later and have finished this year’s version of this same project.
How do you Follow up a campaign like this?
In 2023 this is how.
