REVISIT: Frost Air Services
Many times Flight-Films focuses on the look and execution of videos and shorts to hit the target, but what about the words?
Donald Miller states that people buy things because of words and that has certainly been the case for myself.
So in this article I’m pulling the focus away from the visuals and simply examining the script for Cody Frost’s ad.
The script for the FrostAir_360 video was crafted with the intent to immediately capture the viewers' attention and seamlessly guide them toward a service subscription, highlighting affordability, reliability, and exclusivity.
1. Affordability Appeal: By starting with an offer of only $13 per month, the script taps into the economic mindset of potential customers. It presents the service as budget-friendly, which is crucial in appealing to a broad audience that may be hesitant about the recurring cost of maintenance services. This strategy not only entices those on a tight budget but also undercuts potential competition by placing a low price front and center.
2. Seasonal Readiness and Reliability: The inclusion of bi-annual tune-ups, which include spring and fall, directly addresses a common concern among homeowners about their air conditioners breaking down when they need them the most. By ensuring consistent maintenance, FrostAir promises reliability, reducing the likelihood of inconvenient and potentially expensive failures during peak seasons.
3. Value-Added Services: The script highlights additional benefits such as a 25% discount on other services and repairs, as well as free air filters. These extras serve as incentives that not only enhance the perceived value of the service package but also create a sense of a VIP, or 'club' exclusivity, which can be very attractive to consumers looking for added perks.
TL;DR: For just $13 a month, FrostAir_360's Rest Easy Club is designed to be light on your wallet but heavy on reliable, value-added service, ensuring your air conditioner is unfailingly summer-ready.
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