Digital Marketing -What is it?
According to Mailchimp, Digital Marketing is "Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device."
That's great but most people tend to think of Digital Marketing a certain way with polished graphics, smooth transitions and eloquently thought out simplistic phrases. I'm not saying that isn't true but there's a trend that has been utilized more and more that most people simply disregard.
Definition of Marketing according to the AMA is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." So this is great in a text book and is correct but, it's hard to picture what this is or why it even matters to my business.
I think of Marketing as communication, Conversations with people can feel simple but it can certainly be Marketing. It's really not as complex as we like to make it.
Now what's the type of Marketing that has become extremely popular but MANY people are fearful of it? You ready? It's simply recording yourself like a selfie video. Some people are more effective but I assume a lot of people are perceived to be good at this because they have repeatedly practiced. That's really it. I bring this up because if you think of what's trending, there is SO MUCH of people's faces online. We are drawn to them. There is something so simple about us that just like babies we are drawn to faces.
I think this is the case because we have become so accustomed to being sold things all the time and our guards are up against all types of "SALES". We tend to think that if someone is going to associate their face with a product, then that product is trustworthy.
So, how can we continue to show our brands and products as trustworthy? Show your face and build trust with your potentials customers.