Tulsa Video Production Company
That's ultimately where we find ourself at. We've done it all - mostly speaking.
From sweating next to assembly lines for Plant Tours or dressing up for the Make A Wish Documentary where we had the privilege of meeting Katy Perry we've had an incredibly diverse body of work.
We've shot motorsports to product launches and what have we learned?
Make the product look and sound good to who wants it!
That might seem like such a simple statement and to some degree it absolutely is. I do make the point to say that as most businesses don't actually follow that whole statement. They do part of it, they put in an immense amount of time presenting the product or service in the right light but they do NOT put the same amount of energy and intensity into developing how the product sounds.
I've heard it said that people are interested by the visuals but they buy because of words. The visuals might get someone in the door, onto the website or in a position that leads toward the person buying but the words are the thing that bring them over the top and finalize the sale.
Now that this is addressed how can we utilize this?
I think the easiest way to present the next part of the test is to challenge you to write your copy in the same tone as your customers think about the problem that you solve.
Now, this is where it gets interesting. It’s not just about the challenge of aligning your visuals and words with your audience’s desires. It’s about truly understanding how they perceive the problem in the first place. Too many businesses speak to their customers from their own point of view. They describe the product as they see it, not as the customer experiences it. That’s where the disconnect happens. You can make the product look slick, sound sharp, but if the messaging doesn’t resonate with how the customer feels or thinks about their problem, it’s like missing the target by inches—it’s close, but not enough to land the sale.
“it’s like missing the target by inches—it’s close, but not enough to land the sale.”
Think about it. Your audience isn’t just looking for a shiny solution, they’re looking for something that makes them feel understood. They want to know that you get their struggle, their pain points. That’s why speaking in their tone, using the words they would use when talking about their frustrations, is key. When they see that in your copy, when they recognize their own thoughts reflected back at them, that’s when they start to believe you’re the one who can solve it.
So here’s the challenge: step outside your own perspective. Dive into the mindset of your customer. How do they talk about the issues they face? What keeps them up at night? What are the words they use when venting their frustration over this very problem? When you start writing your copy from that angle, you’re not just selling a product—you’re offering a solution they’ve been searching for.
It's subtle, but that’s where the magic happens. The visuals hook them, the words seal the deal, but it’s empathy in your messaging that brings them back, time and again. And once you master that balance, you’re no longer just another option in the marketplace—you’re the answer they didn’t even know they needed.